Braden Smith

We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST talking about! How in the world did they know? If you type in “does Facebook” on Google, the first auto populated option is “does Facebook listen on your phone”. I had a similar moment just the other day where I hopped on Facebook and saw an ad for a solution to a wet basement. Just that morning I walked downstairs and had water in my basement. Is it a coincidence or conspiracy? With everything that you do online, and even offline, you’re leaving little “breadcrumbs” about your behaviors. It seems like common knowledge that if you’re looking for a car online that you start to see ads for other cars, but what isn’t so obvious are actions like places that you visit, apps that you download, purchases you make, or forms you fill out that are all gathering data. With all these actions, you are giving information about yourself and what you’re interested in, maybe without even know...

Digital marketing tactics have a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website  after  they have seen the ad or click to a website. Ultimately, it’s the goal that the advertisers want for the visitor to do on their website. Some examples of conversions are: Making a purchase or clicking “add to cart” on a website Clicking to a certain page of a website that the advertiser wants to track (products/services page, info page, etc.) Downloading info or discount offer from a website Filling out a “contact us” form Registering for a newsletter or offer Watching a video Creating an account Clicking on a specific button on a page Clicks on the Live Chat box to initiate a chat Clicking on the menu/header pages on a website By tracking conversions, you are able to ...